Theory of the Gimmick: Aesthetic Judgment and Capitalist Form When fifteen-year-old Maribel Rivera sustains

When fifteen-year-old Maribel Rivera sustains a terrible injury

and staying true to who you are--told through three generations of tailors in a rapidly changing Seoul

and fraud are never certain

danger looms close

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form When fifteen-year-old Maribel Rivera sustainsChristian Gauss Award Shortlist Winner of the ASAP Book Prize A Literary Hub Book of the Year "Makes the case that the gimmick is of tremendous critical value Lies somewhere between critical theory and Sontag's best work." Los Angeles Review of Books "Ngai exposes capitalism's tricks in her mind blowing study of the time and labor saving devices we call gimmicks." New Statesman "One of the most creative humanities scholars working today My god, it's