DEUS BOOK Patches Zip fly with a buttoned

Zip fly with a buttoned closure

Ralph Lauren's Polo shirt has been an icon of American style since 1972

Carhartt label sewn on pocket

Materials & Care

DEUS BOOK Patches Zip fly with a buttonedA whole lot has happened since the first edition of the DEUS book was released. Deus The House Of Simple Pleasures was a 230 page tome of custom built enthusiasm bound together by the pursuit of fun, the events, the culture and the characters that passed through our automatic doors over the years since small beginnings in 2005. Since the release in August 2010 we've had the throttle pinned wide open. We've built more shops and created more bikes,