Floating World: ‘ukiyo-e’ Japanese Prints Brand / Wattle Woman it's about the only things

it's about the only things that ever really mattered- how we find happiness in this life

he witnessed the night sky and moon perfectly mirrored on its surface

This section also includes examples of contemporary projects that have implemented post-branding principles

brings together one hundred of the artist’s most important works

Floating World: ‘ukiyo-e’ Japanese Prints Brand / Wattle Woman it's about the only thingsCalouste Gulbenkian amassed a remarkable collection of Japanese art. This lesser known facet of the collectors activity was explored in the exhibition Floating world: ukiyo e Japanese prints, which presented a large number of Japanese prints produced between the 17th and 19th centuries that belong entirely to the Museums collection. The exhibition focused on the concept of ukiyo, which means floating world and refers to the fleeting pleasures of