B Brand. Balance. #53 Muji ecology curators and theorists demonstrate approaches

curators and theorists demonstrate approaches that curatorially insist on building other relations between human and non-human archival participants

we are presented with a sum doubling the number on the page before it: 1+1 = 2

way ahead of his time

This is the book accompanying this exhibition

B Brand. Balance. #53 Muji ecology curators and theorists demonstrate approachesIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.