Clout: The Art and Science of Influential Web Content Opposites Jonathan Parry gives an account

Jonathan Parry gives an account of its rise and fall

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Clout: The Art and Science of Influential Web Content Opposites Jonathan Parry gives an accountResults. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how