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"Come unto me…and I will give you rest"
ISBN13: B0006AYJWO ISBN10: B0006AYJWO Material Type: hardcover
Enjoy almost 600 photographs illustrating the beauty
ISBN13: 9780805053685 ISBN10: 0805053689 Material Type: paperback
Zag: The Number One Strategy of High-Performance Brands Business Structural Adjustment "Come unto me…and I will"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
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