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ISBN13: 9781889833156 ISBN10: 1889833150 Material Type: paperback
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The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing Roulette ISBN13: 9781889833156 ISBN10: 1889833150 MaterialA new edition of the definitive handbook on word of mouth marketing, completely revised and updated for todays online world With two thirds new material and scores of current examples from todays most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word of mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and