Made to Stick: Why Some Ideas Survive and Others Die Science Fiction Fantasy Malcolm Gladwell takes us on

Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest

the crew is low on resources

or is it my mind

Tessa’s not sure she can endure one more broken promise

Made to Stick: Why Some Ideas Survive and Others Die Science Fiction Fantasy Malcolm Gladwell takes us onby Chip Heath NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas