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AI First Default:Default you'll harness the natural benefitsCondition: BRAND NEW ISBN: 9781647829650 Year: 2025 Publisher: Harvard Business Review Press Description: AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies,