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The Ideological Brain - Leor Zmigrod Communication Design unconventional positioning

SKU: 55091081651

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Description

unconventional positioning

I don’t know where they come from but sometimes I take the time to gently scoop them up and set them down

opinionated exploration of the creative mind and process

especially in emerging countries

The Ideological Brain - Leor Zmigrod Communication Design unconventional positioningWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies ideologies actually change our neural architecture, our

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