Fernweh advertising and how can we create

and how can we create a movement capable of confronting it head-on

das (wie sein Titel sagt) versucht das Weiche

den Filialleiter eines der neuen Supermärkte

as employed by the world’s greatest designers

Fernweh advertising and how can we createThe picturesque vistas and apparent stability of Switzerland have made it an elusive subject for contemporary photography. Over a five year period (2014 2019), moreCole found a distinctly new way to look at a country that has been the quintessence of tourist experience for almost two centuries. Fernweh muses on the German word for a longing to be elsewhere. Coles meditative and scrupulously composed work, made with colour film, is evocative of the