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GUST Course: ECON 403
Overview: For management and non-management majors taking an undergraduate course in the principles of management
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Business-to-Business Marketing�Ed. 5 (eText) Lifetime Access Subject_Finance For each topicOverview: Brennan, Canning & McDowell cover both the theory and practice of global business to business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets Scenario boxes which provide reflective decision based situations for students to think through, helping
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