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For nearly forty years
encouraging a strong conceptual understanding of these basic principles
and helpful insights that resonate with today’s students
For the first time
MKTG 13 : Principles of Marketing 14th Edition- MindTap Edition_9 For nearly forty yearsOverview: MKTG 13 with MindTap brings marketing fundamentals to life by showing students how theyre applied at the worlds top companies every day, all at an affordable price. MKTG combines an engaging paperback textbook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as theyre held accountable for course material and are challenged to then apply it. ISBN: 9780357929353 Edition: 14 Publisher: Cengage
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